Game Abandon Template

Overview

The Abandoned Game use cases enable you to target website visitors who abandon playing a game. These visitors will receive targeted communications encouraging them to complete their actions, offering incentives such as extra game levels. Additionally, each step of the process is tracked so we know where in the game the visitor is at and use this information in communications and targeting.

To be able to track the behavior of the visitor and to detect when a specific action has started, stopped or completed, the following events are tracked and sent as signals to the Moments application: Start, Update and Complete. These signals are picked up by the Game Abandon Moment.

 

Configure the Game Abandon Moment

To configure a Game Abandon Moment, the following properties need to be set.

Settings

Check out the topic on creating a Moment for details on these generic settings.

Moments preferences

Duration

The Duration indicates the number of days, hours or minutes that need to pass after a customer started the game but did not complete it.

Example: At 14h, a customer starts playing a game. An hour later the game has not been completed and no updates have been made on the game. The Game Abandon Moment is triggered.

App sources other than Moments to trigger the Moment (optional)

Note: The App source field is only displayed when at least one additional source, besides Moments and Signals, is configured for the environment. For example if you have a Loyalty integration, those events can also be used as a source for Interactive Moments to listen to.

The App source field let's you select additional sources for the Moment to listen to, such as Loyalty or Integrations.

Conditions to filter the signals triggering the Moment (optional)

Conditions let you define a filter on the incoming signals for this specific Moment using any attribute of the selected event.

When no condition is defined, all signals are captured.

Details on how to define a filter are available in the article Expression builder.

Note: The list of events that can be used for filtering corresponds to all the events that are available for this specific Moment and that are listed in the info box at the top: